Wednesday, March 21

Attention Aspiring Innkeepers...

Do you have what it takes own an inn, B&B, or farmhouse?! Is it a dream job, or are you just "dream drunk"? The Aspiring Innkeepers Bootcamp is your opportunity to get a hands-on taste of the pleasures and pains of running an inn, with both theory & practical experience, in this unique bootcamp/workshop especially designed for those interested in sustainable & culinary tourism.

Hosted in Italy at La Tavola Marche, it matters not if you are planning to open an inn in Tuscany, Texas, or Timbuktu - this bootcamp is for you. After 10 years of running an award winning sustainable farm, inn, & cooking school in Italy, Jason & Ashley Bartner realized most have no idea the challenges & work involved in this business - and for the first time are rolling up their sleeves and inviting you to join them in their daily work. It's more than just putting out breakfast in the mornings and pouring wine while chatting with the guests at the end of the day. Before moving to Italy, Jason was classically trained at the French Culinary Institute and became a Head Chef in New York City by the age of 25. Ashley, as well, has a long history of working in the hospitality industry from high end fine dinning to golf/resorts. Their combination of intimately understanding the operations of Front of the House, Heart of the House, farming, & marketing for over 20 years in the industry make this power team fantastic teachers!

"We might have been young when we moved to Italy at age 25/26 years old, but we had a solid foundation of the operations and hospitality, so adding on the culture shock of moving to Italy, learning the language, and then how to even garden wasn't nearly as challenging as if we had been Accountants or in IT before. Not to say that you can't do this job if you don't have experience - running an inn isn't rocket science, but it does take juggling, problem solving, and at times blood, sweat, and tears! We love this life we have created here, and want to help others attain this quality of life, as well. The goal of the bootcamp/workshop is to temper fantasy with reality," says Ashley. The life of an innkeeper brings great personal rewards, incredible challenges, constant problem solving, and many lifestyle changes. The Aspiring Innkeepers Bootcamp is your chance to dip a toe in the waters before diving head first.

"It's the hard part that makes it great - it was easy everyone would do it! Both when it comes to moving to Italy & running your own business, you have to love what you do. The reality is, at least for the first few years, you will probably be working harder for less money than you are now in a corporate job. But you have to ask yourself, 'Do the ends justify the means?' And for us, it did! It's a good life," notes Jason.

The part workshop/part bootcamp will jump right into the nitty gritty of not only operating an inn, but starting a business in Italy: from creating a timeline & business plan to the social media & marketing, understanding "sustainable tourism", operations, & hospitality, as well as Italian & EU incentives for farmers/operating an agriturismo. Then comes the real work...with actual guests! Each workshop guest will shadow Jason and Ashley for the day - from the garden to groceries, the coop to the kitchen, preparing breakfast & beds, then dinner & digestive!

The bootcamp will cover:
Daily Operations
Menu Planning
Sourcing & Shopping
Farm Work
Guest Relations
Food & Wine

Along with the steps to starting an agriturismo in Italy!

The Details:
Aspiring Innkeepers Workshop/Bootcamp!

August 2 - 7, 2018
2 Nights Workshop on How to Move to Italy & Start an Inn, B&B or Agriturismo (Farm Stay): Preparation, Transition, & Execution +  3 Night Bootcamp of Hands-on Working Experience at our Agriturismo (Farm & Inn) ONLY 4 participants!

This boutique, intensive workshop is limited to four
Includes five nights & six days accommodations, breakfast & dinner with local wine daily, evening aperitivi during seminars, lunches, printed workshop materials with a take home zip drive with extra resources ,and the full presentation + a one-on-one Skype chat before the workshop to help maximize your time in Italy & prepare for the trip!

3,500 Euro/Couple or 2800 Euro/single

Learn more:

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